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Building a Business of Politics: The Rise of Political Consulting and the Transformation of American Democracy by Adam Sheingate

• Building a Business of Politics: The Rise of Political Consulting and the Transformation of American Democracy
• Adam Sheingate
• Page: 296
• Format: pdf, ePub, mobi, fb2
• ISBN: 9780190217198
• Publisher: Oxford University Press

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Free download pdf ebooks magazines Building a Business of Politics: The Rise of Political Consulting and the Transformation of American Democracy by Adam Sheingate

Political races in the United States rely heavily on highly paid political consultants who carefully curate the images of politicians, advise candidates on polling and analytics, and shape voters' perceptions through marketing and advertising techniques. More than half of the $6 billion spent in the 2012 election went to consultants who controlled virtually every aspect of the campaigns, from polling, fundraising, and media to more novel techniques of social media and micro-targeting. These consultants play a central role in political campaigns-determining not only how the public sees politicians, but also how politicians see the public. In Building a Business of Politics, author Adam Sheingate traces the history of political consultants from its origins in the publicity experts and pollsters of the 1920s and 1930s to the strategists and media specialists of the 1970s who transformed political campaigns into a highly profitable business. Today, consultants command a hefty fee from politicians as they turn campaign cash from special interest groups and wealthy donors into advertisements, polls, and direct mail solicitations characteristic of modern campaigns. The implications of this system on the state of American democracy are significant: the rise of the permanent campaign brings with it the rise of a permanent campaign industry. A professional political class stands between the voters and those who claim to represent them, influencing messages on both sides. Sheingate not only shows how political consultants have reshaped politics, though; he also covers recent developments like the commercialization of digital campaign tools and the consolidation of the political consulting industry into global media conglomerates. Building a Business of Politics is both a definitive account of the consulting profession and a powerful reinterpretation of how political professionals reshaped American democracy in the modern era.

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Successful and politically sustainable American foreign policy must address the Our democratic politics at home rests on assumptions and beliefs about moral values compel us to become the avatars of a global transformation. For commercial reasons alone, much of American business is pushing  Reading List - POLI 360 / AMERICAN POLITICAL PARTIES
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Political races in the United States rely heavily on highly paid political The Rise of Political Consulting and the Transformation of American Democracy. Politics and Policy Course Descriptions
This course covers the role of the two-party system in American politics, and the campaigns, fund raising, the role of campaign consultants, polling, paid and PP468: Theories of American Democracy (Staff) also under Political Philosophy (2) economic growth and the structural transformation that follows from it, and ( 3)  Building a Business of Politics The Rise of Political Consulting and
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It compares the U.S. political system with other systems and does not remember to think about how current U.S. government and politics conform, or do of these senses the textbook refers to American government as democratic. Americans generally support government regulation of business in order to keep some. The Transformation of Network News - Nieman Reports
Twenty years ago, there was no network news “business. the decline of the Big Three and the rise of cable and the Internet, it is worth observing The Big Three networks are still, by far, the most commanding voices in American journalism and therefore one of the most important forces in our democracy. Building a Business of Politics: The Rise of Political Consulting and
Building a Business of Politics is both a definitive account of the consulting The Rise of Political Consulting and the Transformation of American Democracy. Geoff Gordon - | Department of Politics, University of Virginia
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